FROM SCRATCH AND ON A SHOESTRING is an important book written for the practitioners
in the helping/healing professions. Not only does it give readers a step-by-step guide on how to
set up and run a successful practice, it guides them in how to do it on a shoestring investment.
Up until now there has been no reliable textbook creating an economical success strategy for
alternative or complementary modality practitioners. In fact, the strategies are so effective that
they can be applied in any business. Even established, conventional medical practitioners can
greatly enhance their practices by following this book.
Leidecker's direction helps the reader avoid a multitude of expensive mistakes during the first
difficult years of practice development. "Those who already have a mature practice or business
will still benefit tremendously from his powerful techniques for instantly increasing income -
many will surprise you," says Leidecker.
The author details how he turned a ten dollar investment for business cards into fifty-two million
dollars in just four years. Through his many years of lucrative business life, combined with his
own sensitive marketing observations gathered over a lifetime as a world traveler, what he
teaches can be trusted.
"Alternative and complementary health care is on a rapid rise in popularity, with each year
seeing more and more practitioners entering the marketplace. It is in the best interests of us all
that these practitioners succeed, for successful practitioners generate satisfied clients who tell
their friends. This creates an expanding opportunity for helping people and will bring greater
abundance to practitioners. This book is a great contribution to that future," says Leidecker.
Art Leidecker is a speaker, author, marketing consultant, board certified hypnotherapist and
certified instructor. He is also the president of the International Association of Medical and
Therapeutic Specialists. He lives with his wife Marilyn in the Chicago area. Early retirement
allowed him to pursue his interest in hypnotherapy which led to yet another career: developing a
premier state-licensed school teaching hypnotism and other healing modalities.
President of International Association of Medical and Therapeutic Specialists Founder of The Leidecker Institute - Elgin, Illinois Member Illinois Legislative Action Committee Member Board of Directors Hypnotist's Division of O.P.E.I.U./AFL-CIO
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